The contents of our courses are based on our research on how to create business innovators. We started with a study on all the research in this field that has already been done in the world. From this, we identified 6 common areas of attributes and skills that successful business leaders have in common. These common denominators are:

  • Business management skills or business sense.
  • Creativity and Innovation.
  • Work passion
  • A strong developed gut feel, sixth sense or intuition.
  • A specific psychological profile of personal qualities, like confidence, risk taking, perseverance, goal orientation and they also thrive on feedback – positive or negative, to name but a few.
  • A proper understanding of the mechanics of the Free Market System.

From our research, we realised that if we can teach people these 6 attributes and skills successfully, we could develop a course that could create entrepreneurs or intrapreneurs. Our research also convinced us that the only way to teach people these skills and attitudes in a successful way is by means of experiential learning. Our courses are thus designed in a project format where people actually learn by immediately applying their knowledge in different projects. Let’s look at these attributes individually:


Lets start with the easy one – business management skills. The challenge here was to motivate the student to apply the theory in practice. We knew from our research, that 90% of people do not apply theory in practice even if they know the theory. The reason being that as soon as a person applies some theory in practice and it does not work, they are inclined to chuck everything away by automatically assuming that theory does not work in practice. We managed to overcome this stumbling block by:

  1. firstly, only teaching people theory that we know from practical experience works, and
  2. secondly, by integrating theory and practice by presenting the business management part in a project format.


The question many people ask is: “Are we born creative, or can we develop creativity?” According to studies, done by Dr Cobus Neethling, our own “creativity guru”, we are all born highly creative. As a matter of fact, 98% of toddlers tested creative superior, but sadly, at the age of 22, only 2% of people were tested as such.

The explanation for this fact is that our education system only developed the so-called “left side of the brain”, namely the Linguistic, Mathematical and Logical side. The right side, the creative and intuitive side, is not that well developed. The result is then that the left-brain dominates the right and we loose our natural creative abilities. A lot of people before us, like Edward de Bono, John Adair and our own Dr Cobus Neethling, have already addressed this problem, and we specifically make use of their techniques and exercises in our course.

The ability to tap into and activate the right brain is however the primary technique to master.


The challenge here is to find your real passion in life and to choose a career synchronised with what you really love doing.

In an extensive literal research, we came across various works on this topic and out of this, we have developed a series of exercises that will help you to successfully identify your passion in life.

This passion becomes like an internal driving force that will eventually take you to high levels of success on the long run.


The ability to develop the next attribute, a well-developed gut feel or sixth sense, was the next challenge to overcome. In our quest to find answers, we moved from the traditional psychology through the disciplines of quantum-physics and meta-physics to Para-psychology. We were indeed fortunate to come across the work of Allen Vaughn. Allen was a researcher at the Institute of Para-psychology in the United States, with a passionate interest in human intuition or sixth sense, or so-called gut feel.

Allen proved that we are all born with intuitive abilities. Similar to our creative abilities, this talent is also a right brain function. Allen, a dominant left-brain person, managed to develop exercises, which enabled him to utilise his natural talents. He applied these exercises and later became known as a person with exceptional intuitive abilities. These exercises are uncomplicated and easy to use. We can all develop this valuable life skill, called intuition or gut feel.


The development of an entrepreneurial profile, containing specific traits like confidence, perseverance, goal orientation, etc, was the last hurdle to overcome.

Answers came from both traditional and non-traditional psychology. A person’s psychological profile is simply a function of what has been programmed in the sub-conscious mind. The sub-conscious mind does not ask questions, it simply re-acts to programmed instructions. Any phobia is a classic example of how the sub-conscious mind functions. By the same token is confidence or the lack of confidence – a programmed instruction in the sub-conscious mind.

The wonderful news, however, is that we can actually re-program the sub-conscious and replace a negative instruction with a positive one.

We can therefore create any psychological profile of our choice, by simply following certain procedures and exercises. These techniques are commonly known as “Neuro-Linguistic Programming” (NLP).


The successful entrepreneur needs a crystal clear understanding of the foundation and principles of the Free Market System. This is similar to the analogue of understanding the dimensions of the playing field and the rules of the game before you can start to develop your skills in order to become a professional player in any sport. A limited understanding of the Free Market System will block out and curb the vast number of business opportunities, provided by the Free Market System.