by Elmarie Bouwer Tell me again – why is the subject of creativity important when all I’m interested in is business success? Because creativity underlies all successful business functions! And what you believe about creativity is directly going to influence that very success you’re so interested in! That’s why.  *****   “All he ever does [...]

by Elmarie Bouwer (Entrepreneurial Business School) You’ve been doing all the right things and have covered all the basics that are supposed to guarantee business success.  You made certain at the outset that all your important business ducks like market  research and a cash flow forecast are in a row and that your budget tows [...]