The concept “marketing” was developed by entrepreneurs to provide their organizations with a competitive advantage at a time in the middle of 19th centuary when healthy competition between firms started to erode sales volumes and therefore also profit margins. You will realize in reading this compact article that the basic logic, which underpins the concept [...]

A SUCCESSFUL ENTREPRENEUR MUST BE A STRATEGIC THINKER You ability to think strategically is of utmost importance in order to grow your business from small to big. The ability to think strategically is not rocket science; it is simply something you have to do, if you know how to do it. Strategic thinking is, simply, [...]